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My top free digital marketing online courses

Hi there!

Ever feel like the marketing world is moving at lightning speed? Don't worry, you’re not alone.

I know that keeping up with new trends and techniques can be a challenge but why is this important? Because the marketing world is always evolving. New trends, tools, and techniques pop up all the time, so staying on top means you stay ahead.​

It doesn't matter if you're a marketer, an ambitious entrepreneur, or just starting your own business and doing it all yourself—these courses are game-changers.

If you want the skills to grow your business online, this is a great starting point and some of these courses will even give you a certificate at the end that you can add to your cv and LinkedIn, yeyy!

General Marketing courses 🖥️

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Fundamentals of Digital Marketing
By Google

Google’s 40-hour course is your go-to for mastering the basics. You'll learn how to plan your online strategy, run Google ads, and navigate social media like a pro. It's perfect if you're new to the industry and looking for a course recognized by a wide range of employers. Plus, it’s an awesome way to boost your knowledge and skills!

Ecommerce Marketing Course -

Learn Ecommerce Strategies for Online Success

 

By Hubspot Academy

This course is designed for you! Perfect for ecommerce marketers and those keen on inbound marketing, it covers everything you need to attract, engage, and delight customers. With 4 in-depth lessons and 3 quizzes, you’ll set goals for your business and elevate your understanding of ecommerce marketing strategies. Level up your skills and watch your business thrive!

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Google Analytics Certification
By Google

If you're in marketing, you’ve definitely heard of Google Analytics. It's crucial for tracking conversion rates and campaign traffic, making it a must-learn for junior marketers. Explore courses from Google Analytics for Beginners to Google Tag Manager Fundamentals. These certifications are highly respected and can boost your career!

Social Media Marketing courses📱

How to Build Your Social Media Marketing Strategy

By Udemy

This course is designed for you! Perfect for ecommerce marketers and those keen on inbound marketing, it covers everything you need to attract, engage, and delight customers. With 4 in-depth lessons and 3 quizzes, you’ll set goals for your business and elevate your understanding of ecommerce marketing strategies. Level up your skills and watch your business thrive!

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How to Create a Social Media Campaign Course

 

By Future Learn

Curious about planning and launching successful social media marketing campaigns? This Future Learn course, developed with the Institute of Coding and the University of Leeds, dives into all the essentials. Learn about campaign components, measuring success, and the dynamics of paid versus organic social media marketing. Best part? You can learn at your own pace!

Facebook Blueprint Courses

 

By Meta

We all know Facebook, stand out from the crowd with Blueprint exams designed to elevate your digital marketing skills, like the Digital Marketing Associate course. These courses are free, with a nominal fee of around $150 for certification. Investing in certification from one of the world's largest companies is a step towards your career success!

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Search Engine Optimisation (SEO) courses 🔎

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SEO Basics Course

By Moz

Discover the fundamentals of Search Engine Optimization through the Moz SEO Basics course, complete with hours of engaging video content. Dive deep into the six core components of SEO, covering everything from link building to SEO strategy and keyword research. Whether you're new to marketing or looking to sharpen your skills, this course is a standout choice!

SEO Made Simple Step-by-Step Guide

 

By Neil Patel

SEO can be tricky, even for digital industry specialists. Dive into Neil Patel's comprehensive guide where he shares invaluable tips and tricks from the YouTube realm of digital marketing. While not a formal course, this guide is perfect for anyone seeking expert guidance. If SEO isn't your cup of tea, Neil's website offers a treasure trove of engaging and insightful marketing content worth exploring!

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SEO for Beginners Course

By Yoast

SEO is vital for any digital marketing strategy. If you've never delved into it, the Yoast course is your go-to. Yoast, a WordPress plugin, ensures you're well-versed in SEO best practices if your site runs on WordPress. Dive into this course to grasp how Google operates and to hone your SEO skills for maximum impact.

SEO for Shopify and Ecommerce Websites

By Udemy

Join Jason Miles as he explains all about SEO for Shopify and ecommerce websites, but don’t worry, it’s for non-techies! The course is only a short one, just under 2 hours of content. However, it’s still a great way to understand the basic SEO tools everyone should be used as well as information about backlinks, optimising your collection pages and how to eliminate 404 errors.

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SEO Training Course

 

By ahrefs

Embark on your SEO journey with this beginner-friendly training course. Over 14 lessons across 4 modules, you'll delve into essential topics like keyword research, on-page SEO, link building, and the basics of technical SEO. Best of all, there's no sign-up required—you can complete the course at your own pace, whenever it suits you. Ready to elevate your digital presence? Let's get started!

Copywriting and Content Marketing courses 📝

Content Marketing Course

 

By Hubspot Academy

Discover the art of content marketing through this enriching HubSpot course. Gain the skills to become a stronger, more strategic content marketer and learn how to craft content that ranks high on Google. Whether you're a novice or seasoned pro, this course caters to all levels of content marketers. It's the perfect opportunity to expand your current knowledge and dive into new, exciting aspects of content creation.

Email Marketing courses 💌

An Introduction to Email Marketing

 

By Hubspot Academy

Ready to showcase your mastery of email marketing basics with a HubSpot certification? This course will equip you with the skills to develop an effective email marketing strategy that scales with any business. Learn the essentials of segmentation and how to build a robust email list through 11 lessons spanning just over 3 hours. Grab your favorite hot drink, settle in, and let the learning begin!

Fundamentals of Email Marketing

By Mailerlite

Curious about email marketing? Dive into this MailerLite course to launch impactful campaigns. Through a blend of video and written content, master newsletter design, email automation, list growth, and beyond. Complete the course at your own pace, on your schedule. As email marketing's popularity surges, stay ahead of the curve—keep your skills sharp and your campaigns stellar!

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Email Marketing Made Easy for Beginners

 

By Udemy

Email marketing is a proven powerhouse for boosting brand awareness and loyalty. Want to master the essentials? This course is your perfect starting point! You'll dive into the fundamentals of email marketing, learn how to get started, craft compelling emails, launch your first campaign, and so much more. Ready to elevate your marketing game? This course has got you covered!

Basic Coding and Graphic Design courses 🎨

Learn Basic HTML Course

 

By Codecademy

Many content and SEO roles demand a basic understanding of HTML. Codecademy's free course is here to equip you with that essential knowledge. HTML forms the backbone of all web pages, and mastering it at a basic level is a valuable skill for your CV. This 9-hour course is packed with engaging content, offering plenty of opportunities to get hands-on and build your confidence in HTML.

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Canva Design School

 

By Canva

Many content marketers turn to Canva for simple design and content creation. Canva offers a variety of free courses and tutorials to help you elevate your design skills and fully leverage the tool in your marketing efforts.

Paid Social courses 💰

Start Advertising From Your Page

By METABLUEPRINT

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Meta Blueprint's informative course will teach you how to promote your business with Facebook ads. Explore the various ad formats available and learn how to measure ad performance effectively. Get ready to elevate your advertising game!

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Getting Started on TikTok Ads Manager 

 

By TikTok Academy

Ready to launch your first paid activation on TikTok? This course by TikTok Academy is perfect for you. You'll get acquainted with the advanced tools and solutions within TikTok Ads Manager, helping you create targeted ads and run successful campaigns. Dive in and master TikTok advertising!

Advertising on LinkedIn

By LinkedIn Learning

LinkedIn ads are highly targeted social ads that offer a unique opportunity to build brand awareness and drive traffic to your website. Join instructor AJ Wilcox as he delves into LinkedIn ads, sharing practical strategies to help you leverage this powerful platform to your advantage.

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Disclaimer:

These are not affiliated links and I am not getting paid or getting any commission by recommending these courses to you. I have tried and completed them on my own and I mention them only for the sole purpose of helping you.

In addition, I am not liable in any way if the providers change their terms e.g. start charging for their courses, as it remains their right to do so.

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