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After graduating in September of 2020 with an M.S.c in Marketing and Creative Advertising from Manchester Metropolitan University, and moving back to Copenhagen, it was really hard to find a job in my field.

After trying for 1 year, I decided it was time to do something different that would increase my chances of getting a "real job". So, in June of 2021, I founded The Marketeer to work as a freelancer, practice my passion and gain hands-on experience.

The Marketeer started on Instagram where I showcase marketing and freelance tips, and analyse ads and marketing strategies. I also do IG lives where I speak to different marketing specialists and host workshops.

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June 2021 - Present

Jan 2023 to April 2024

February 2024 - Present

Jan 2022 - Dec 2023

Social Media and Marketing Manager

Casa Cheia - Theatre Company & Artistic Research Space
 

  • Strategy Development: Crafting social media strategies aligned with the company's goals and target audience, including content planning, campaign ideation, and audience targeting.

  • Content Creation and Curation: Generating engaging and relevant content, including graphics, videos, and written posts, while maintaining brand voice and identity.

  • Platform Management: Managing and maintaining presence on social media platforms such as Facebook, Instagram. Optimising profiles, posting schedules, and monitoring engagement metrics.

  • Community Engagement: Building and nurturing online community through active engagement with followers, responding to comments and messages, and fostering meaningful interactions.

  • Analytics and Reporting: Monitoring and analysing social media performance using tools like Google Analytics, Facebook Insights, and others. Generating reports to track key metrics, assess campaign effectiveness, and inform future strategies.

  • Campaign Execution: Planning and executing social media campaigns, including paid advertising and promotional activities, to achieve specific objectives such as brand awareness, lead generation, or sales.

Digital Marketing Specialist

Freelancer - The Marketeer
 

  • Digital Marketing Specialist

  • Freelancer - The Marketeer (2021 to Present)

  • Helped my client defining her brand identity

  • Studied clients' marketing strategies

  • Assess the effectiveness of my client's communication channels e.g. website and social media

  • Helped implementing effective content strategies and KPI's

  • Developed tailored marketing strategies for successful digital launches Developed and launched paid marketing campaigns on social media platforms

  • Created social media content strategies

  • Implemented KPI’s

Client Advisor

PRADA, Illum, Copenhagen 
 

  • Managing and maintaining healthy business relationships with clients to achieve long-term business goals and objectives Building strategic sales techniques

  • Identify business opportunities that can generate more revenue Analyze client portfolios and determine their needs and interests as well as future sales

  • Provide after sales follow-up and clienteling activities using company CRM system (Salesforce)

  • Implemented systems to help the team work together more effectively

  • Discussed sales training techniques involving product demonstrations and providing technical expertise.

Product Knowledge Expert - Client advisor

Group 88  (Burberry, Loewe, Saint Laurent, Bottega Veneta, Mulbery)
 

  • Managed and maintained healthy business relationships with clients to achieve monthly targets

  • Built strategic sales techniques

  • Designed visual elements across the store that contributed to sales growth.

  • Worked with marketing team to integrate displays with campaigns Provided after sales follow-up and clienteling activities using company CRM system (SAP)

  • Developed workshops with sales training techniques involving product demonstrations and covering production techniques.

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Manchester Metropolitan University, UK

M.Sc. Marketing Creative Advertising, 2020 Master

Thesis: Distinction 1:1
Final Grade: Merit 2:1

Coventry University, UK

BA (HONS) Tourism and Hospitality Management, 2019 Final Grade: Distinction 1:1 (First Class Honours Degree)

Copenhagen Business Academy, DK

Higher Certificate (AP) in Serviceøkonom, 2018 Final Grade: 7

University Projects - Real Clients
 

  • Live Client Brief - Marketing consultancy project for client (Manchester History Research Centre)

    Project Duration: 5 monthsGrade: 88 (Distinction) + 1st price winner (£1000)

     

  • Advertising Campaign: John Lewis Project Duration: 1 month
    (Grade: 79 - Distinction)

     

  • Advertising Campaign: Mubi Project Duration: 1 month
    (Grade: 79 - Distinction)

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