After graduating in September of 2020 with an M.S.c in Marketing and Creative Advertising from Manchester Metropolitan University, and moving back to Copenhagen, it was really hard to find a job in my field.
After trying for 1 year, I decided it was time to do something different that would increase my chances of getting a "real job". So, in June of 2021, I founded The Marketeer to work as a freelancer, practice my passion and gain hands-on experience.
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The Marketeer started on Instagram where I showcase marketing and freelance tips, and analyse ads and marketing strategies. I also do IG lives where I speak to different marketing specialists and host workshops.
June 2021 - Present
Jan 2023 to April 2024
February 2024 - Present
Jan 2022 - Dec 2023
Social Media and Marketing Manager
Casa Cheia - Theatre Company & Artistic Research Space
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Strategy Development: Crafting social media strategies aligned with the company's goals and target audience, including content planning, campaign ideation, and audience targeting.
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Content Creation and Curation: Generating engaging and relevant content, including graphics, videos, and written posts, while maintaining brand voice and identity.
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Platform Management: Managing and maintaining presence on social media platforms such as Facebook, Instagram. Optimising profiles, posting schedules, and monitoring engagement metrics.
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Community Engagement: Building and nurturing online community through active engagement with followers, responding to comments and messages, and fostering meaningful interactions.
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Analytics and Reporting: Monitoring and analysing social media performance using tools like Google Analytics, Facebook Insights, and others. Generating reports to track key metrics, assess campaign effectiveness, and inform future strategies.
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Campaign Execution: Planning and executing social media campaigns, including paid advertising and promotional activities, to achieve specific objectives such as brand awareness, lead generation, or sales.
Digital Marketing Specialist
Freelancer - The Marketeer
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Digital Marketing Specialist
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Freelancer - The Marketeer (2021 to Present)
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Helped my client defining her brand identity
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Studied clients' marketing strategies
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Assess the effectiveness of my client's communication channels e.g. website and social media
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Helped implementing effective content strategies and KPI's
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Developed tailored marketing strategies for successful digital launches Developed and launched paid marketing campaigns on social media platforms
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Created social media content strategies
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Implemented KPI’s
Client Advisor
PRADA, Illum, Copenhagen
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Managing and maintaining healthy business relationships with clients to achieve long-term business goals and objectives Building strategic sales techniques
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Identify business opportunities that can generate more revenue Analyze client portfolios and determine their needs and interests as well as future sales
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Provide after sales follow-up and clienteling activities using company CRM system (Salesforce)
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Implemented systems to help the team work together more effectively
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Discussed sales training techniques involving product demonstrations and providing technical expertise.
Product Knowledge Expert - Client advisor
Group 88 (Burberry, Loewe, Saint Laurent, Bottega Veneta, Mulbery)
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Managed and maintained healthy business relationships with clients to achieve monthly targets
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Built strategic sales techniques
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Designed visual elements across the store that contributed to sales growth.
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Worked with marketing team to integrate displays with campaigns Provided after sales follow-up and clienteling activities using company CRM system (SAP)
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Developed workshops with sales training techniques involving product demonstrations and covering production techniques.
Manchester Metropolitan University, UK
M.Sc. Marketing Creative Advertising, 2020 Master
Thesis: Distinction 1:1
Final Grade: Merit 2:1
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Coventry University, UK
BA (HONS) Tourism and Hospitality Management, 2019 Final Grade: Distinction 1:1 (First Class Honours Degree)
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Copenhagen Business Academy, DK
Higher Certificate (AP) in Serviceøkonom, 2018 Final Grade: 7
University Projects - Real Clients
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Live Client Brief - Marketing consultancy project for client (Manchester History Research Centre)
Project Duration: 5 monthsGrade: 88 (Distinction) + 1st price winner (£1000)
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Advertising Campaign: John Lewis Project Duration: 1 month
(Grade: 79 - Distinction)
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Advertising Campaign: Mubi Project Duration: 1 month
(Grade: 79 - Distinction)